Semalt: Key Elements In Making A Successful YouTube Video

Table of contents

  1. Introduction
  2. Why is video content important?
  3. 13 key elements to introduce while making your YouTube Video
  4. Conclusion


Some years ago, people mostly read only interesting texts. Now, video content is taking the lead, with YouTube being at the forefront. 

With over 2 billion active users monthly, this is a great platform if you want your video content to reach a large audience. However, visibility on YouTube is more than posting a video three or four times daily. There are things you need to do or add to your video for better and more views. That's exactly what this guide is dedicated to. 

If you want to find out how to get a bigger audience, promotor your business using your video content, and open yourself to more opportunities, keep reading. However, we'll pass by brief information about video content and its importance. 

Why is video content important?

So video content is simply information in video format, and it is not a new concept. In fact, video content can be as old as texts themselves. But why is it taking a toll over text content these days? It's because video content is more attractive, engaging, and conversational than texts. Also, in a world where people no longer have the time to read, video content has more potential to win over potential clients, and interact with them. Even the statistics agree. Video content is watched and shared more than text or images, but that is only one of the many reasons video is more important. 

Another reason is that videos draw more attention than texts or images (especially good and high-quality videos). Why? Because it is much easier to connect with your consumers through a video than with a text. It is very appealing to buyers, and there is better ROI on video advertising than texts or mere images. It is also a way to build a long-lasting brand-customer relationship based on trust.

Finally, it is a great way to increase the length of time users spend on your site. It is quite easy to scroll through a long text in seconds than to skip through an interesting and attractive video. So while your site visitors spend more time on your page, Google interprets that to mean that your site offers value to users. 

13 key elements to introduce while making your YouTube Video

Despite all the advantages, the only downer is that video content on YouTube is the hardest form of content to get right. To plan, film, edit, and produce a YouTube video that will raise a million views will take a long time. It would also take effort and be almost impossible if you don't know what you are doing. However, follow these tips below, and you should be able to reach a thousand shares in no time. 

  1. Introduce every video with the brand footage: Every successful video content creator has one thing in common - brand introduction. It not only allows users to become familiar with your brand and the channel's content, but it also gives new users an insight into what the brand is about regardless of what video they watch. It builds loyalty, helps jog up a viewer's memory about your brand, and provides direction for the brand. It can be likened to carrying a banner about who you are. Many will see it, and it will be easy for the interested ones to click subscribe. 
  2. Add a brand logo if you have one: Well, if you don't have one, get one. When you launch your YouTube channel, you should add a unique logo. Many channels could carry your name variations, which can be confusing for viewers. However, using a logo helps viewers to tell the difference. 
  3. Impress within 10 seconds: Some say you have 1 minute to impress your client. Here on YouTube, it's 10 seconds. You need to catch your viewer with the first few sentences, but not to catch alone. They have to be convinced that you can be trusted enough for them to keep coming back. One way to catch a viewer's attention is to briefly summarize what you will discuss throughout the video. Another way is to strike up a conversational or general question, arouse their curiosity, or make them feel that you have the answer or solution to their problem. 
  4. Keep opening credits short: You have worn their hearts within 5 seconds. Continue in that line and keep the opener short and brief. Understandably, you can be tempted to keep going and going but unless the entire world has no choice but to watch you talk, viewers will lose interest and leave your channel. Worse, you could get a thumbs down. As a pointer, keep your opener within 1 minute and go straight to the point. 
  5. CTAs: CTAs are referred to as calls to action. It is simply a clickable annotation aimed at directing or convincing a user to do something. Unlike with texts where CTAs are at the middle or end of the content, CTAs are usually at the beginning of the video. You can also mention it at the end but only as a reminder. You can use CTAs to convince viewers to subscribe, share, like, or do other engagements before leaving. 
  6. Attract traffic with trending topics: Except you are a news vlog, this shouldn't be a frequent thing. However, you can always include current topics once in a while to increase views and traffic. If you are confused as to what topics are trending, YouTube can help with that. They already have a section that shows trending topics/videos. Apart from using this to attract more views and traffic, you can also use this method to build a strong and successful link profile around your channel.  
  7. Add background music: Your voice alone can bore out your viewers. So use background music that you know will get your users glued to your video. But at the same time, don't let it overshadow the main information. If voice will be added, use the music as a mere background with low volume and if the main content is based on images with scarce or no voice, the volume can be high.  Also, while adding background music, make sure that you are not breaking any copyright laws. 
  8. Make Thumbnails attractive: This is another key element to making a successful YouTube video. Your video thumbnails should call attention. But while trying to make your video thumbnail clickable, don't mislead your viewers. Make sure that the video thumbnail is relevant to the current video and keep a consistent style even with the thumbnails. 
  9. Brevity: This is already somewhat like an anthem on this list. Lengthy content is not only working against your ranking but viewers get bored easily when a video is too long. It is best to go straight to the point throughout your video and avoid unnecessary digress. Your video shouldn't be too short either. Just stay in between the extremes. 
  10. Be audible: No matter how great everything is, if your audience cannot hear you, it's all for nothing. At the end of the day, these key elements are there to make sure that information gets to your audience through video content. So without a clear and audible voice, other efforts will be in vain. 
  11. Allow other YouTubers in: There are so many ways to do this but one effective way is to host an interview section or a duet video content with another YouTuber. However, there is a wrong and right way to do this. Just as link building for text content, collaborate with YouTubers that post videos related to your posts. They should also already have an organic audience so that you can feed off their audience and reach.
  12. Allow your audience in too: Apart from other creators, asking some of your audience to be a part of your video also helps increase brand-customer relationship, trust, and customer loyalty. Ways to do this include answering questions and comments on your videos, asking direct questions, asking the audience to dictate the next content, doing a shout-out, giving out gifts, and so on. 
  13. Use good equipment for recording: Sound, lighting, background noise, display quality, and so on boils down to the video equipment you use for recording. Pay attention to these details when recording, plus a good background. A low-quality video, no matter how clear, brief, or engaging will not get many views.